by: Harold Coglione
http://www.cheap-wheels-n-rims.com
American Racing Equipment’s American Racing Wheels,
Epic, Motegi Racing and Ro_Ja brands today introduced 26 new
aftermarket custom wheels, including the 26-inch Epic Icon
and two polishing products at the 2002 Specialty Equipment
Market Association (SEMA) Show.
“Custom wheels are for people who aren’t content
with the cookie cutter looks of most vehicles,” said
Robert Hange, president, American Racing Wheels. “Wheel
designs are like fashion and as much a part of who we are
as the clothes we wear. The American Racing Equipment wheel
styles we are offering our custom wheel customers for 2003
are imaginative, distinctive and technologically advanced.”
American Racing Wheels (www.americanracing.com), part of
the automotive landscape since 1956, is introducing nine rugged
wheels for SUVs and trucks and a specially forged rear wheel
drive performance Corvette wheel. The SUV/truck wheels come
in various finishes with sizes ranging from 15- to 24- inches.
The new Titan custom wheel is the first American Racing wheel
available in 24 inches. The new Z50 Corvette custom wheel
is chrome-plated, 17-inch (front) and 18-inch (rear) for 1997-2003
models. It was developed in partnership with Corvette enthusiasts
and licensed by General Motors. The Z50 custom wheel designed
by American Racing Wheels will also be available in black
chrome limited edition.
Epic custom wheels (www.epicwheels.com), created in 1990
for high-end, luxury vehicles, is introducing the new 26-inch
Icon custom wheel. A new luxury forged wheel, the Legend,
will be available to fit luxury SUV/truck applications including
the all-new H2 Hummer. For passenger cars, the new styles
Blade and Prodigy will fit most luxury cars. The chrome-plated
luxury Epic custom wheels line will spotlight the 26-inch
Icon and the new styles ranging in size from 18- to 26-inches
depending on the vehicle application.
Motegi Racing (www.motegiracing.com), an import performance
custom wheel line created in 2000 and specializing in “tuner”
import looks, is introducing six wheels with sizes ranging
from 14- to 19-inches and various finishes including white,
silver, gun metal, black and hyper black. It is one of the
fastest growing wheel brands in the industry. Motegi Racing’s
fresh designs include the new MRM, a unique bi-level mesh
design that is featured on the new Scion project vehicle.
RO_JA (www.rojawheels.com), RJ Devera’s signature high-end
import performance aftermarket custom rim and wheel line created
in 2001, is introducing five custom wheels with rims ranging
from 17- to 20-inches and various finishes for the rims including
white, silver, gun metal, black, hyper black and machined.
De Vera’s project RSX vehicle features a new 19-inch
RO_JA twisted, five-spoke wheel.
“American Racing Wheels sets the industry standard
in craftsmanship, innovation and performance, with custom
aftermarket wheels and rims of high performance characteristics,
technical correctness, and forward thinking styles,”
said Tony Picarello, director of marketing, American Racing
Wheels.
American Racing Wheels’ two polishing products available
in January are American Racing Performance Part Polishing
Kit ($69), an air-powered polishing tool with polishing heads;
and American Racing Metal Polish ($9.95), a one-step, easy-to-use
polish for uncoated aluminum wheels / rims and performance
automotive parts.
“Our new wheel polishing systems deliver on our company’s
promise of consistently producing quality products and supports
those car enthusiasts who want to keep their aftermarket custom
wheels and rims looking like new,” said Steve Zieber,
merchandising manager, American Racing Wheels.
American Racing Wheels’ trend-setting custom aftermarketing
wheels and rims are designed by leading automotive stylist
around the world, developed at its in-house custom wheel design
concept center using a next generation engineering computer
system, and performance tested at American Racing Wheels’
product testing laboratories in Los Angeles.
The custom wheels and rims are then manufactured at two American
Racing Wheels manufacturing plants in Rancho Dominguez, Calif.
and one in Queretaro, Mexico. The custom wheels that require
chrome finishes are multi-staged plated at the company’s
state-of-the art chrome plating facility in Gardena, Calif.
With more than one hundred precision-crafted alloy wheels,
American Racing Wheels undergo the toughest quality assurance
tests in the aftermarket wheel industry.
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