by: Harold Coglione
http://www.cheap-wheels-n-rims.com
Chrome rims stolen: First thing in the morning, the sight
on the sales lot could make any car dealer shudder: two lavish
Cadillac Escalades propped up on cinder blocks, their chrome
rims.
The scene last month was the handiwork of thieves who strike
mostly upscale cars or trucks — in driveways, parking
lots and, in this case, an Apple Valley dealership —
and swipe their coveted chrome wheels.
"They just wanted the chrome rims," said Tami Oehrlein,
sales manager at Walser Cadillac in Apple Valley, which has
lost an estimated $20,000 worth in chrome rims and wheels.
"They could have stolen the whole vehicles. They could
have had a joy ride. But they just wanted the chrome rims."
Oehrlein and other dealers in the metro area are seeing more
of the nighttime extractions. In the past year and a half,
she says, her dealership has been struck five times by what
she considers a sophisticated band of rim thieves. In a pair
of cases in which the bandits couldn't pilfer the chrome rims
because they were locked, they stole the two Escalade SUVs
entirely.
"They know what they're doing," said Oehrlein,
who sobbed earlier this spring when she saw a few of her Escalades
without wheels. "It's not just a rookie who says, 'Gee,
those are nice chrome rims.' I definitely believe it's a ring."
Police aren't assuming that the crooks are that advanced,
or that the occasional pilfering is the work of one group.
In fact, wheel theft — usually by mounting the vehicles
on logs, old tires or blocks — has been around for decades.
But thanks to chrome rims flaunted by rappers and professional
athletes, demand for the shiny orbs has soared.
"Greater temptation," explained Capt. Brad Leach
of the Burnsville Police Department, which in the past few
months has seen two local dealerships struck, for a loss of
$5,300.
From his teenage son, Leach has been able to pick up on their
popularity, price and even some of the lingo. "It's quite
expensive, but any young males … or females, too, would
like the chrome rims."
Chrome rims thefts have been
a nuisance in other parts of the country. In Phoenix, for
example, police have been searching for the "Lug Nut
Bandits," who snatch wheels about once a night, mostly
from in front of people's homes.
Aftermarket decorative alloy wheels and chrome rims can range
widely in price, but local car parts dealers say they usually
start at $1,000 for a set of four and can go up to $15,000
or more. A trade group for auto-accessory makers says about
$3.3 billion in chrome rims were sold last year, a 20 percent
gain since 1999.
That willingness among buyers will encourage thieves to strike
and resell the alloy wheels for a fraction of the price, said
Capt. Merle Lohse of the Apple Valley police.
"As long as there's a market out there, I don't think
they'd stop after one time," Lohse said.
Removing the wheels is relatively easy and can be done in
minutes if they aren't secured by locking lug nuts, a set
of which costs about $50.
Although St. Paul police say wheel theft isn't a huge problem,
that might be because the city does not have as many car dealerships
as in some suburbs.
And each year, when the weather warms up and more people
are using chrome rims or alloy wheels, the number of wheel
thefts increase, said officer Paul Schnell, St. Paul police
spokesman. Some St. Paul residents have walked to their cars
in the morning and found them up on cinder blocks, the wheels
missing.
In recent years, chrome wheels have gotten a visibility boost
from certain rappers, who flash their rims like the diamonds
in their ears. Since the late 1990s, the musicians have been
singing the praises of rims, which they refer to as "blades,"
"dubs" or simply by their inch count — "20s"
or "24s," for example.
Lil' Troy: "Wanna be a baller, shot caller, 20-inch
blades, on the Impala."
50 Cent: "My Bentley GT got smoke gray rims."
In the video for "Ridin' Spinners," twirling chrome
wheels are shown in nearly every frame, even more so than
the women. Members of the group, Three 6 Mafia, gush over
their wheels: "See them thangs shinin', sparkin' like
a diamond!"
As car-accessory aficionados know, the trend even has a Minnesota
connection: Timberwolves guard Latrell Sprewell is a rims
luminary. In 1998, he started a shop in San Gabriel, Calif.,
that specializes in installing premium wheels and other automotive
fashion statements. In fact, "spinners" —
rims that rotate even after the car has stopped — are
often referred to as "Sprewells" because he was
one of the first to sport them.
"The bigger the wheels, the better," said Vincent
Pan, account executive of Sprewell Motor Sports.
Most recently, Sprewell has teamed with Dada Supreme to launch
a new basketball sneaker with a miniature spinning wheel on
the side. (And yes, "The Spree" shoe keeps spinning
even after you've stopped walking.)
But aftermarket wheels are also attracting the mainstream.
Mounting chrome is one of the easiest ways to personalize
your Escalade or any other vehicle, said Keith Caughey, used
car sales manager at Wally McCarthy's Cadillac, Oldsmobile
and Hummer in Roseville.
"It's fun to give your car a new identity," he
said. "These are very, very hot items."
That's why Oehrlein, of the Apple Valley dealership, isn't
surprised by the audacity of the rim thieves. Her store is
across the street from the city police department.
In the two cases in which entire Escalades were stolen from
her lot — both were locked by lug nuts — the culprits
first posed as customers, she said. After getting a chance
to look at and start the cars, they apparently swapped the
real keys with fakes and returned the bogus ones to the salespeople.
The Escalades vanished in the night.
Shortly afterward, they were found abandoned: one on a back
road of North Minneapolis, and another in a cornfield south
of Rosemount. Because of the locks, the wheels stayed put.
Police and car dealers say rims have occasionally been stolen
from people's driveways. Authorities recommend parking in
garages or well-lit areas and investing in locking lug nuts.
They also suggest etching or marking the inside of the rims
with a name or identifying number and getting the wheels insured.
Not only that, but "make sure the (lug nut) key is not
in the automobile," said Caughey, of Roseville. "Then
they break the windows and get the keys."
Walser Cadillac is hoping new security cameras will put a
dent in the thieves' brazenness. When they took off with the
DeVille wheels a few weeks ago, they did it in two steps:
Apparently scared off on the first night, they removed only
one wheel. But they came back the next night for the remaining
three rims and an additional four off another DeVille DTS.
Worse yet, the loot wasn't even aftermarket; they were factory
wheels.
"They weren't as choosy," Oehrlein said of her
foes. "They'll take anything."
If there's a bright side to any of this, consider that it
could be worse. Although rim thefts have died down in California,
Pan, of Sprewell's business, has noticed more people getting
carjacked for their spinners.
"The little petty crime — where you steal one
chrome rim and come back the next day and steal the rest —
that's kind of old," he said. "It's easier to take
the whole car and call it a day."
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